Case Study
Case Study

Magic Words Marketing

Magic Words Marketing - logo
Magic Words Marketing (Boulder, Colorado) is a new marketing agency with lots of talent and energy. “Words to Grow Your Business & Impact” is their focus. They offer messaging strategy, copywriting, and business coaching services. They are also fluent in Storybrand and Business Made Simple marketing frameworks.


Rachel (@MagicWords) approached us about helping her establish a digital presence online for her new agency. She has lots of talent and energy, but no logo, or branding. She also wanted to write the Storybrand wireframe messaging for the site.


 Squareknot created a logo and style guide for the company. We worked collaboratively translating Rachel’s vision for the website content into a cohesive, branded experience. The new WordPress site includes custom blog templates and archive pages as well as an interactive form for new-lead generation.

Rachel Zurer - Magic Words Marketing

What a delight it was working with Brian (@squareknot) to create my website! When we started, all I had was my business name and the copy I wanted on the site. He guided me so easily through the process of choosing a color palette, creating a logo, choosing fonts, and coming up with a cohesive look for my website (and brand as a whole!). He added so many creative, thoughtful little details and definitely knows his stuff when it comes to creating an effective, professional website. I loved his creative mind and would absolutely work with him again! His big heart was a huge plus, too.

Rachel Zurer - Magic Words Marketing via LinkedIn