Press On

ClientPress On

ServicesBranding, Web Dev

Year2023

GetPressOn.com lacked a digital presence to reach its niche market: small-to-midsized churches needing turnkey AV solutions. Squareknot translated their startup vision into a high-credibility custom site, expanding their brand style to resonate with faith-based leadership. We solved their core growth hurdle by engineering a digital sales process that simplified complex AV configurations into an intuitive "In-A-Box" journey. By highlighting their expert installer network, we positioned PressOn as a high-touch partner, successfully connecting the startup with its best-fit customers.

Project

Problem

PressOn (a startup) had no digital presence for their specialized, all-in-one AV and audio solutions. Their specific target market—small-to-midsized churches—often struggles with fragmented, complex technology and limited resources, a problem standard AV retailers fail to address.

Solution

Squareknot bridged the gap by creating a custom site that established immediate credibility, expanded the brand’s style, and structured a digital-first sales process. This process clearly communicated how the custom solution, backed by a network of expert installers, addresses the unique operational and financial needs of a church environment.